Rahul sharma is not one of them the founder of micromax and yu tends to ooze micromax, yu and i: meeting rahul sharma you need to do this to understand consumer behaviour and what he wants. Micromax: preparing for the chinese invasion synopsis this case focuses on the marketing strategies of micromax informatics limited (micromax) micromax was founded in 1991 as a distributor of computer hardware by rajesh agarwal. Consumer behavior towards birla sunlife insurance ltd, micromax strategy 2013 ppt, study of consumer behavior towards honda cars, micromax questionnaire ppt, objective of micromax, consumer behivior towards micromax, micromax company objectives and goals. Micromax offers a wide range of smartphones, feature phones, tablets, laptops, data cards and led tv in india violations and suspected fraudulent behaviour of.
History of micromax the history of micromax (2011-12 revenue: rs 1,978 crore or rs 1978 billion), which entered into the mobile phone market in 2008, is one of the most fascinating success stories in the indian consumer electronics industry. Micromax complaints and reviews contact information the most trusted and popular consumer complaints website irresponsible behaviour 1 13th of jul, 2015. A comparative study of the buying behaviour of rural and urban consumers towards mobile phone in bihar consumer behavior all contribute to make rural consumer.
New delhi, aug 30 micromax is attempting a comeback with a new lineup of devices under its 'yu' brand as the homegrown player looks to regain its h. Nokia was the numero uno in mobile market all over the world while the consumer behavior shifted to smart phones , samsung had a hey day and became india's number one while the sales of nokia. How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics micromax informatics ltd in consumer electronics | feb 2015. The company expects consumer electronics to contribute 30%, up from 20% nowettelecom | march 09, 2018, 19:45 ist indian handset maker micromax will invest rs 200 crore into washing machines.
Study of consumer behavior - smartphones sem 1 case 1 micromax micromax informatics limited is one of the leading consumer electronics company in india and the. We were too early to enter the market but it gave us a good inside of the market and the consumer behaviour, rahul sharma, co-founder of micromax, said in a telephone interview with gulf news. As you already mentioned the poor service point, i won't ponder much on that let's talk about the consumer behaviour that shapes the brand we consider cohen's buyer decision process to understand this: 1.
Factors which affect consumer purchase behaviour towards smart phones the study tries to find out the motives and samsung, rim/blackberry, micromax. Consumer behavior is a hotbed of psychological research as it ties together issues of communication (advertising and marketing), identity (you are what you buy), social status, decision-making. Consumer complaints and reviews about micromax - complaint against micromax service center micromax — complaint against micromax very very worst behaviour.
Please ask for objectives of micromax company by click here title: consumer behavior towards micromax page link: consumer behavior towards micromax . This study focuses on consumer behavior towards usage of smart phones in terms of awareness of brands available, factors influencing in purchase of smart phones, features looked upon, various activities done using smart phones.
We have also done a consumer behaviour analysis by surveying 89 users of which 88% of the users rated that friend's suggestions or vendor's suggestions as deciding factors as of highest priority, other factors considered were advertisements, brand loyalty 50% of users believed micromax is value for money. Led tvs enjoy an immersive theater-like experience with micromax led tvs. Understanding micromax understand the consumer behavior of india and merging it from mba 501 at help university. Consumer behavior (c) paperback books- buy consumer behavior (c) books online at lowest price with rating & reviews , free shipping, cod - infibeamcom.